ABOUT THE WORKSHOP
The 14th edition of the Workshop on the Economics of Advertising and Marketing will be held in Sofia, Bulgaria (Sofia University) on June 16-17, 2023. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, quantitative marketing, and economic theory.
Organizers: Simon Anderson (UVA), Michaela Draganska (Drexel), Regis Renault (CY Cergy Paris Université), and Jura Liaukonyte (Cornell).
Location: Sofia University
presentation + discussion + Q&A = 40 minutes
(suggested: presentation 30mins; discussion 10 minutes)
Friday, June 16th
8:45 – Registration Opens
9:00 - Welcoming Address
Michaela Draganska (Drexel)
9:10-10:30 Panel Discussion
"Disinformation in the Digital Age: Challenges and Solutions"
Moderator: Jura Liaukonyte (Cornell)
Dina Mayzlin (USC),
Andrey Simonov (Columbia),
David Reiley (UC Berkeley),
Ralitsa Kovacheva (Sofia University)
11:10-12:30 Session I
Steve Tadelis (UC Berkeley)
Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance
with Christopher Hooton (Meta), Utsav Manjeer (Meta), Daniel Deisenroth (Meta), Nils Wernerfelt (Meta), Nick Dadson (Analysis Group), and Lindsay Greenbaum (Analysis Group)
Discussant: Maria Ana Vitorino (INSEAD)
Wes Hartmann (Stanford)
"Understanding Frequency in Brand Advertising"
with Jessica Fong (Michigan)
Discussant: Zhenling Jiang (Wharton)
2:15-3:55 Session II
Simon Anderson (University of Virginia)
"Ad Platform Competition Under Endogenous Bilateral Multihoming"
with Øystein Foros (Norwegian School of Economics) and Hans Jarle Kind (Norwegian School of Economics)
Discussant: Ali Yurukoglu (Stanford)
Ali Yurukoglu (Stanford)
"Pricing Power in Advertising Markets: Theory and Evidence"
with Matthew Gentzkow (Stanford), Jesse Shapiro (Harvard), and Frank Yang (Stanford)
Discussant: Matt McGranaghan (Delaware)
4:10-5:30 Session III
Yufeng Huang (Rochester)
"Video Advertising by Twitch Influencers"
with Ilya Morozov (Northwestern)
Discussant: Davide Proserpio (USC)
Sharon Horsky (Hebrew University)
"How Collusion Ends: The Case of Advertising Agencies"
with Robert Zeithammer (UCLA)
Discussant: Sylvia Hristakeva (UCLA)
Sylvia Hristakeva (UCLA)
"Bad Drug Lawsuits: How do Mass-Tort Ads Affect Drug Use and Health Outcomes?"
Discussant: Steve Tadelis (UC Berkeley)
7:00 Conference Dinner
Saturday, June 17th
9:30-10:50 Session IV
Kinshuk Jerath (Columbia)
"Manufacturer Distribution Strategies and (the Limits to) Monetization Through 'Retail Media'"
with W. Jason Choi (University of Maryland) and Amin Sayedi (University of Washington)
Discussant: Dina Mayzlin (USC)
David Reiley (Pandora and UC Berkeley)
"The Long and the Short of Audio Advertising: Experiments on Ad Length and Frequency"
with Jonas Tungodden (Pandora)
Discussant: Sharon Horsky (Hebrew University)
11:10-12:30 Session V
Regis Renault (CY Cergy Paris Université)
"Sources of consumer information"
with Frédéric Koessler (HEC)
Discussant: Ilwoo Hwang (Seul National University)
Ilwoo Hwang (Seul National University)
"Competitive Advertising and Pricing"
with Kyungmin (Teddy) Kim (Emory University) and Ralph Boleslavsky (Indiana)
Discussant: Levent Celik (City, University of London)
2:30-4:30 Session VI
Andrey Simonov (Columbia)
"Online Advertising as Passive Search"
with Raluca Ursu (NYU) and Eunkyung An (NYU)
Discussant: Yufeng Huang (Rochester)
Zhenling Jiang (Wharton)
"Does Racial Diversity Increase Advertising Effectiveness? Evidence from the U.S. Mortgage Market"
with Donggwan Kim (WashU), Raphael Thomadsen (WashU)
Discussant: Tesary Lin (Boston University)
Tesary Lin (Boston University)
"COPPAcalypse? The Impact of YouTube-FTC Settlement on the Creation of Child-Direct Content"
with Garrett Johnson (Boston University), James Cooper (George Mason), and Liang Zhong (Boston University)
Discussant: Wes Hartman (Stanford)
5:30-7:00 Walking Tour
7:00 Optional Dinner