ABOUT THE WORKSHOP
The 15th edition of the Workshop on the Economics of Advertising and Marketing will be held in Tallinn, Estonia (Estonian Business School) on July 2-3, 2025. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, quantitative marketing, and economic theory.
Organizers: Simon Anderson (UVA), Marit Hinnosaar (Nottingham), Jura Liaukonyte (Cornell), and Regis Renault (CY Cergy Paris Université).
PRELIMINARY PROGRAM
Location: Estonian Business School, Tallinn Estonia
presentation + discussion + Q&A = 40 minutes
(suggested: presentation 30mins; discussion 10 minutes)
Wednesday, July 2
9:00 Registration
9:10 - Welcoming Address
Estonian Business School
9:15-10:40 Session I
Nils Wernerfelt (Northwestern) – Digital Advertising and Market Structure: Implications for Privacy Regulation
Discussant: Shunto Kobayashi (Boston University)
Shunto Kobayashi (Boston University) – The Impact of Privacy Protection on Online Advertising Markets
Discussant: Klaus Miller (HEC Paris)
10:40-11:00 Coffee Break
11:00-12:25 Session II
Omid Rafieian (Cornell University) – Auctions Meet Bandits: The Role of Exploration in Advertising Auctions
Discussant: Garrett Johnson (Boston University)
Garrett Johnson (Boston University) – Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment
Discussant: Nils Wernerfelt (Northwestern)
12:25-2:20 Lunch at Härg
2:20-4:30 Session III
Klaus Miller (HEC Paris) – Clicks vs. Commitments: The Economic Trade-Offs of Polarizing News Content
Discussant: Omid Rafieian (Cornell University)
Ali Goli (University of Washington) – Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising
Discussant: Kristina Brecko (Rochester)
Dina Mayzlin (USC) – Strategic Review Presentation
Discussant: Regis Renault (CY Cergy Paris Université)
5:30-7:00 Walking Tour of Tallinn Old Town
7:00 Conference Dinner
Olde Hansa, Tallinn Old Town
A Taste of Tallinn’s Hanseatic Heritage
Thursday, July 3
9:00-10:25 Session I
Marit Hinnosaar (Nottingham) – How does the expansion of local influencer advertising affect markets?
Discussant: Imke Reimers (Cornell University)
David Reiley (Pandora) – Black Voices Matter
Discussant: Joel Waldfogel (University of Minnesota)
10:25-10:45 Coffee Break
10:45-12:10 Session II
JP Dube (University of Chicago) – Consumer Beliefs and In-Store Advertising Effects
Discussant: José Luis Moraga-González (Vrije Universiteit)
Aakaash Rao (Harvard University) – The Where and the Why of the Culture War
Discussant: Sarah Moshary (Berkeley)
12:10-2:00 Lunch at Levier
2:00-3:25 Session III
José Luis Moraga-González (Vrije Universiteit) – Advertising spillovers in the automobile industry
Discussant: Brad Shapiro (University of Chicago)
Brad Shapiro (University of Chicago) – Using Advertising to Shift Beliefs in Peer Effects Measurement
Discussant: Aakaash Rao (Harvard University)
3:25-3:45 Coffee Break
3:45-5:00 Session IV
Simon Anderson (University of Virginia) – Advertising and the app platform model
Discussant: Levent Celik (University of Leicester)
Jura Liaukonyte (Cornell University) – Adding Ads: The Economics of Ad-Supported Subscription Tiers in Video Streaming
Discussant: Ali Goli (University of Washington)
6:45 Cocktails at Fotografiska rooftop bar
7:30 Dinner at Fotografiska
Michelin Green Star Restaurant