top of page


The 14th edition of the Workshop on the Economics of Advertising and Marketing will be held in Sofia, Bulgaria (Sofia University) on June 16-17, 2023. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, quantitative marketing, and economic theory.

Organizers: Simon Anderson (UVA), Michaela Draganska (Drexel), Regis Renault (CY Cergy Paris Université), and Jura Liaukonyte (Cornell).



Location: Sofia University

presentation + discussion + Q&A = 40 minutes

(suggested: presentation 30mins; discussion 10 minutes)

Friday, June 16th 


8:45 – Registration Opens


9:00 - Welcoming Address

Michaela Draganska (Drexel)

9:10-10:30  Panel Discussion

"Disinformation in the Digital Age: Challenges and Solutions"

Moderator: Jura Liaukonyte (Cornell)


Ralitsa Kovacheva (Sofia University),

Dina Mayzlin (USC)

Andrey Simonov (Columbia)

David Reiley (UC Berkeley),


10:30-11:10  Coffee Break


11:10-12:15  Session I

Steve Tadelis (UC Berkeley)

Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance

with Christopher Hooton (Meta),  Utsav Manjeer (Meta), Daniel Deisenroth (Meta), Nils Wernerfelt (Meta), Nick Dadson (Analysis Group), and Lindsay Greenbaum (Analysis Group)

Discussant: Maria Ana Vitorino (INSEAD)

Wes Hartmann (Stanford)

"Understanding Frequency in Brand Advertising"

with Jessica Fong (Michigan)

(Discussant:  Zhenling Jiang (Wharton))


12:15-2:00  Lunch 

Club of the Architect

ul. "Krakra" 11

2:10-3:30 Session II

Simon Anderson (University of Virginia)

"Ad Platform Competition Under Endogenous Bilateral Multihoming" 

with Øystein Foros (Norwegian School of Economics) and Hans Jarle Kind (Norwegian School of Economics)

Discussant: Ali Yurukoglu (Stanford)

Ali Yurukoglu (Stanford)

"Pricing Power in Advertising Markets: Theory and Evidence"

with Matthew Gentzkow (Stanford), Jesse Shapiro (Harvard), and Frank Yang (Stanford)

Discussant:  Matt McGranaghan (Delaware)

3:30-3:45 Coffee Break

4:00-6:00 Session III

Yufeng Huang (Rochester)

"Video Advertising by Twitch Influencers"

with Ilya Morozov (Northwestern)

Discussant: Davide Proserpio (USC)

Sharon Horsky (Hebrew University)

"How Collusion Ends: The Case of Advertising Agencies"

with Robert Zeithammer (UCLA)

Discussant: Sylvia Hristakeva (UCLA)

Sylvia Hristakeva (UCLA)

"Bad Drug Lawsuits: How do Mass-Tort Ads Affect Drug Use and Health Outcomes?"

Discussant: Steve Tadelis (UC Berkeley)

7:00 Conference Dinner

Manastirska Magernitsa 

ul. "Han Asparuh" 67

Saturday, June 17th 



9:30-10:50  Session IV

Kinshuk Jerath (Columbia)

"Manufacturer Distribution Strategies and (the Limits to) Monetization Through 'Retail Media'"

with W. Jason Choi (University of Maryland) and Amin Sayedi (University of Washington)

Discussant: Dina Mayzlin (USC)  

David Reiley (Pandora and UC Berkeley)

"The Long and the Short of Audio Advertising: Experiments on Ad Length and Frequency"

with Jonas Tungodden (Pandora)

Discussant: Sharon Horsky (Hebrew University)


10:50-11:10  Coffee Break



11:10-12:30  Session V 

Ilwoo Hwang (Seul National University)

"Competitive Advertising and Pricing

with Kyungmin (Teddy) Kim (Emory University) and Ralph Boleslavsky (Indiana)

Discussant: Levent Celik (University of Leicester)

Regis Renault (CY Cergy Paris Université)

"Sources of consumer information"

with Frédéric Koessler (HEC)

Discussant: Ilwoo Hwang (Seul National University)


12:30-2:30  Lunch 


Oborishte St 9Б

2:30-4:00 Session VI 

Andrey Simonov (Columbia)

"Online Advertising as Passive Search"

with Raluca Ursu (NYU) and Eunkyung An (NYU)

Discussant: Yufeng Huang (Rochester)

Tesary Lin (Boston University)

"COPPAcalypse? The Impact of YouTube-FTC Settlement on the Creation of Child-Direct Content"

with Garrett Johnson (Boston University), James Cooper (George Mason), and Liang Zhong (Boston University)

Discussant: Wes Hartman (Stanford)

Zhenling Jiang  (Wharton)

"Does Racial Diversity Increase Advertising Effectiveness? Evidence from the U.S. Mortgage Market"

with Donggwan Kim (WashU), Raphael Thomadsen (WashU)

Discussant: Tesary Lin (Boston University)

4:00 Closing Remarks

5:30-7:00 Walking Tour

7:00 Conference Dinner 

Raketa Rakia Bar

bul. "Yanko Sakazov" 17


bottom of page