ABOUT THE WORKSHOP

The 12th edition of the Workshop on the Economics of Advertising and Marketing will be held in Porto, Portugal on on July 1-2, 2019. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, quantitative marketing, and economic theory.

 

PROGRAM

Program in PDF

 

Location: Rectorate of the University of Porto

Address: Praça Gomes Teixeira, 4099-002 Porto

Monday, 1st July

 

9:00 – Registration Opens

 

9:15 - Welcoming Address

 

9:30-11:00  Session I

 

Anita Rao (University of Chicago - Booth School of Business), “Deceptive Claims using Fake News Marketing: The Impact on Consumers”

Discussant:  Jura Liaukonyte (Cornell University)

 

W. Jason Choi (Columbia University), “Consumer Funnel Tracking, Privacy, and Advertising Strategies” with Kinshuk Jerath (Columbia University) and Miklos Sarvary (Columbia University)

Discussant:  Martin Peitz (Mannheim University)

 

 

11:00-11:30  Coffee break

 

 

11:30-13:00  Session II 

 

Volker Nocke (University of Mannheim, CEPR, and NBER)

“Collective Reputation”, joint work with Roland Strausz (Humboldt University of Berlin and CEPR)

Discussant: Régis Renault (Thema Université de Cergy-Pontoise)

 

Joana Resende (CEFUP, Universidade do Porto)

“Competitive effects of product personalization”, joint work with Didier Laussel (Univ. Aix-Marseille)

Discussant: Amparo Urbano (U. Valencia)

 

 

13:00-14:30  Lunch

 

 

14:30-16:00  Session III

 

David Reiley (Pandora and UC Berkeley School of Information)

“Measuring the Effects of Audio Advertising: Results from a Field Experiment on Pandora”

Discussant: Julie Holland Mortimer (Boston College)

 

Matthew Shum (California Institute of Technology)     
“Split-second Decision-Making in the Field: Response Times in Mobile Advertising”, joint work with    Khai Chiong (University of Texas at Dallas - Naveen Jindal School of Management); Ryan Webb (University of Toronto); Richard Chen (Happy Elements, Inc)

Discussant: David Reiley (Pandora and UC Berkeley School of Information)

 

 

16:00-16:30  Coffee break 

 

 

16:30-18:00  Session IV

 

Itai Ater (Tel Aviv University)

“Price Transparency, Media and Informative Advertising”, joint with Oren Rigbi (Ben-Gurion University of the Negev)

Discussant: David Ronayne (University of Oxford)

 

Charles Murry (Boston College)

“Dynamic Pricing and Strategic Delay in the Market for Used Cars.”

Discussant: Brad Shapiro (University of Chicago - Booth School of Business)

 

 

19:30 Dinner

Tuesday, 2nd July

 

 

9:30-11:00  Session V

 

David Ronayne (University of Oxford)

“A Theory of Stable Price Dispersion” joint with David Myatt (London Business School)

Discussant: Ricardo Gonçalves (Universidade Católica Porto)

 

Nathan Larson (American University, Washington)

“Demand for Privacy, selling consumer information, and consumer hiding vs. opt-out”, joint work with Amparo Urbano (U. Valencia) and Simon Anderson (U. Virginia)

Discussant: Paul Belleflamme (Université Catholique de Louvain)

 

11:00-11:30  Coffee break

 

 

11:30-13:00  Session VI

 

Anna Tuchman (Northwestern – Kellogg)

“Generalizable and Robust TV Ad Effects” joint work with Bradley Shapiro (University of Chicago - Marketing Management) and Günter J. Hitsch

(University of Chicago - Booth School of Business)

Discussant:  Matthew Shum  (California Institute of Technology)

 

Julie Holland Mortimer (Boston College)

Demand for Advertising and its Impact on Media Content.

Discussant: Anna Tuchman (Northwestern – Kellogg)

 

 

13:00-14:30  Lunch

 

 

14:30-16:45  Session VII

 

Brad Shapiro (University of Chicago - Booth School of Business)

“How and When the Political Cycle Identifies Ad Effect”, joint work with Sarah Moshary (University of Chicago Booth School of Business) and Song

Discussant: Sylvia Hristakeva (UCLA Anderson)

 

Garrett Johnson (Boston University)

 “Regulating Privacy Online: An Early Look at Europe’s GDPR”

Discussant:  Anita Rao (University of Chicago - Booth School of Business),

 

Alexandre de Cornière (Toulouse School of Economics)

“Data and Competition", joint work with Greg Taylor (Oxford University)

Discussant: André Trindade (FGV)

 

 

19:30 Casual Dinner

 

 

 

 

This workshop has been organized in the context of the project NORTE-01-0145-FEDER-028540, supported by Norte Portugal Regional Operational Programme (NORTE 2020), under the PORTUGAL 2020 Partnership Agreement, through the European Regional Development Fund (ERDF) and through national funds by the FCT –  Fundação para a Ciência  e a Tecnologia. The workshop also benefited significantly from additional financial support from the Luso-American Development Foundation and FCT (project UID/ECO/04105/2019)