The 15th edition of the Workshop on the Economics of Advertising and Marketing will be held in Tallinn, Estonia (Estonian Business School) on July 2-3, 2025. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, quantitative marketing, and economic theory.

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Organizers: Simon Anderson (UVA), Marit Hinnosaar (Nottingham), Jura Liaukonyte (Cornell), and Regis Renault (CY Cergy Paris Université).

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PRELIMINARY PROGRAM

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Location: Estonian Business School, Tallinn Estonia

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presentation + discussion + Q&A = 40 minutes

(suggested: presentation 30 mins + discussion 10 mins)

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Wednesday, July 2

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9:00 Registration

 

​9:10 - Welcoming Address

Prof. Meelis Kitsing, Rector of Estonian Business School

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9:15-10:40 Session I

Nils Wernerfelt (Northwestern) – Digital Advertising and Market Structure: Implications for Privacy Regulation
Discussant: Shunto Kobayashi (Boston University)

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Shunto Kobayashi (Boston University) – The Impact of Privacy Protection on Online Advertising Markets
Discussant: Klaus Miller (HEC Paris)

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10:40-11:00 Coffee Break

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11:00-12:25 Session II

Omid Rafieian (Cornell University)  – Auctions Meet Bandits: The Role of Exploration in Advertising Auctions
Discussant: Garrett Johnson (Boston University)

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Garrett Johnson (Boston University) – Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment
Discussant: Nils Wernerfelt (Northwestern)

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12:25-2:20 Lunch at Härg

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2:20-4:30 Session III ​
 

Andrey Simonov (Columbia) – Advertising Load Discrimination on Social Media

Discussant: JP Dube (University of Chicago)

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Kristina Brecko (Rochester) – DTC Advertising and Medication Demand Allocation: Evidence from GLP-1 Drugs

Discussant: Jura Liaukonyte (Cornell)

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Jura Liaukonyte (Cornell) – Adding Ads: The Economics of Ad-Supported Subscription Tiers in Video Streaming

Discussant: Andrey Simonov (Columbia)​​​

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5:30-7:00 Walking Tour of Tallinn Old Town

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7:00 Conference Dinner

Olde Hansa,  Tallinn Old Town

A Taste of Tallinn’s Hanseatic Heritage

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Thursday, July 3 

 

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9:00-10:25 Session I

Marit Hinnosaar (Nottingham) – How does the expansion of local influencer advertising affect markets?
Discussant: Imke Reimers (Cornell University)

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José Luis Moraga-González (Vrije Universiteit) – Advertising spillovers in the automobile industry

Discussant: Joel Waldfogel (University of Minnesota) 

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10:25-10:45 Coffee Break

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10:45-12:10 Session II

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Klaus Miller (HEC Paris) – Clicks vs. Commitments: The Economic Trade-Offs of Polarizing News Content

Discussant: Omid Rafieian (Cornell University)

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Aakaash Rao (Harvard University) – The Where and the Why of the Culture War
Discussant: Sarah Moshary (Berkeley)

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12:10-2:00 Lunch at Levier

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2:00-3:25 Session III

JP Dube (University of Chicago) – Consumer Beliefs and In-Store Advertising Effects

Discussant: Zsolt Sandor (Sapientia)

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Brad Shapiro (University of Chicago) – Using Advertising to Shift Beliefs in Peer Effects Measurement
Discussant: Aakaash Rao (Harvard University)

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3:25-3:45 Coffee Break

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3:45-5:00 Session IV

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Dina Mayzlin (USC) – Strategic Review Presentation

Discussant: Regis Renault (CY Cergy Paris Université)

Simon Anderson (University of Virginia) – Advertising and the app platform model
Discussant: Levent Celik (University of Leicester)​

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6:45 Cocktails at Fotografiska rooftop bar

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7:30 Dinner at Fotografiska 
Michelin Green Star Restaurant

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