The 16th edition of the Workshop on the Economics of Advertising and Marketing will be held in Bucharest, Romania on June 30-July 1, 2026. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, quantitative marketing, and economic theory.

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Organizers: Simon Anderson (UVA), Jura Liaukonyte (Cornell), Regis Renault (CY Cergy Paris Université), and Raluca Ursu (New York University).

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PROGRAM TBD
 

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presentation + discussion + Q&A = 40 minutes

(suggested: presentation 30 mins + discussion 10 mins)

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Tuesday, June 30​​​

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Wednesday, July 1 

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