ABOUT THE WORKSHOP

The 11th edition of the Workshop on the Economics of Advertising and Marketing was hosted by Columbia Business School’s Media and Technology Program in New York City on July 20-21, 2018. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, marketing, and economic theory

Organizers:
Simon Anderson (University of Virginia)
Miklos Sarvary (Columbia University)

Kinshuk Jerath (Columbia University)
 

2018 PROGRAM

2018 Program in PDF

 

Friday, July 20

307 Uris Hall, Columbia Business School

 

8:30 am to 9 am

Light Breakfast

 

9 am to 10 am 

Background Noise? TV Advertising Affects Real Time Investor Behavior

Presenter: Jura Liaukonyte, Cornell

Discussant: Lisa George, CUNY

 

10 am to 11 am

Strategic Sponsored Ads in Retailing Platforms

Presenter: Fei Long, Columbia

Discussant: Anthony Dukes, USC

 

11 am to 11:30 am

Coffee Break

11:30 am to 12:30 pm

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Presenter: Brett Hollenbeck, UCLA

Discussant: Ken Wilbur, UCSD

 

12:30 pm to 2 pm

Lunch

 

2 pm to 3 pm

Consumer Responses to Native Advertising

Presenter: Eric M. Schwartz, Michigan

Discussant: Navdeep Sahni, Stanford

 

3 pm to 4 pm

Paid vs. Independent Product Recommendation by Bloggers

Presenter: Dina Mayzlin, USC

Discussant: Pinar Yildirim, Penn  

 

4 pm to 4:30 pm

Coffee Break

 

4:30 pm to 5:30 pm

Non-Informational Advertising Informing Consumers:

How Advertising Affects Consumers’ Decision-Making in the U.S. Auto Insurance Industry

Presenter: Elisabeth Honka, UCLA

Discussant: Pedro Gardete, Stanford

 

7:30 pm

Conference Dinner

Saturday, July 21

307 Uris Hall, Columbia Business School

8 am to 8:30 am

Light Breakfast

 

8:30 am to 9:30 am

Price Discrimination in Political Advertising: Evidence from the 2012 US Presidential Elections

Presenter: Sarah Moshary, Penn

Discussant: Matthew Backus, Columbia University

 

9:30 am to 10:30 am

Spin Doctors: Vague Messages in Disclosure Games

Presenter: Alessandro Ispano, Cergy-Pontoise

Discussant: Ron Berman, Penn

 

10:30 am to 11 am

Coffee Break

 

11 am to 12 pm

Platforms, Power and Preferential Placement: Evidence from Spotify Playlists

Presenter: Joel Waldfogel, Minnesota

Discussant: Martin Peitz, Mannheim

 

12 pm to 1:15 pm

Lunch

1:15 pm to 2:15 pm

The Scope of Sequential Screening with Ex-Post Participation Constraints

Presenter: Dirk Bergemann, Yale

Discussant: Regis Renault, Cergy-Pontoise

 

2:15 pm to 3:15 pm

Advertising Spending and Media Bias: Evidence from Coverage of Car Safety Recalls

Presenter: Ananya Sen, MIT

Discussant: Avi Goldfarb, Toronto

 

3:15 pm to 3:30 pm

Coffee Break

 

3:30 pm to 4:30 pm

Budget Management Strategies in Repeated Auctions

Presenter: Santiago Balseiro, Columbia

Discussant: Amin Sayedi, U Washington

 

4:30 pm

Adjourn