ABOUT THE WORKSHOP
The 11th edition of the Workshop on the Economics of Advertising and Marketing was hosted by Columbia Business School’s Media and Technology Program in New York City on July 20-21, 2018. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, marketing, and economic theory
Organizers:
Simon Anderson (University of Virginia)
Miklos Sarvary (Columbia University)
Kinshuk Jerath (Columbia University)
2018 PROGRAM
Friday, July 20
307 Uris Hall, Columbia Business School
8:30 am to 9 am
Light Breakfast
9 am to 10 am
Background Noise? TV Advertising Affects Real Time Investor Behavior
Presenter: Jura Liaukonyte, Cornell
Discussant: Lisa George, CUNY
10 am to 11 am
Strategic Sponsored Ads in Retailing Platforms
Presenter: Fei Long, Columbia
Discussant: Anthony Dukes, USC
11 am to 11:30 am
Coffee Break
11:30 am to 12:30 pm
Advertising Strategy in the Presence of Reviews: An Empirical Analysis
Presenter: Brett Hollenbeck, UCLA
Discussant: Ken Wilbur, UCSD
12:30 pm to 2 pm
Lunch
2 pm to 3 pm
Consumer Responses to Native Advertising
Presenter: Eric M. Schwartz, Michigan
Discussant: Navdeep Sahni, Stanford
3 pm to 4 pm
Paid vs. Independent Product Recommendation by Bloggers
Presenter: Dina Mayzlin, USC
Discussant: Pinar Yildirim, Penn
4 pm to 4:30 pm
Coffee Break
4:30 pm to 5:30 pm
Non-Informational Advertising Informing Consumers:
How Advertising Affects Consumers’ Decision-Making in the U.S. Auto Insurance Industry
Presenter: Elisabeth Honka, UCLA
Discussant: Pedro Gardete, Stanford
7:30 pm
Conference Dinner
Saturday, July 21
307 Uris Hall, Columbia Business School
8 am to 8:30 am
Light Breakfast
8:30 am to 9:30 am
Price Discrimination in Political Advertising: Evidence from the 2012 US Presidential Elections
Presenter: Sarah Moshary, Penn
Discussant: Matthew Backus, Columbia University
9:30 am to 10:30 am
Spin Doctors: Vague Messages in Disclosure Games
Presenter: Alessandro Ispano, Cergy-Pontoise
Discussant: Ron Berman, Penn
10:30 am to 11 am
Coffee Break
11 am to 12 pm
Platforms, Power and Preferential Placement: Evidence from Spotify Playlists
Presenter: Joel Waldfogel, Minnesota
Discussant: Martin Peitz, Mannheim
12 pm to 1:15 pm
Lunch
1:15 pm to 2:15 pm
The Scope of Sequential Screening with Ex-Post Participation Constraints
Presenter: Dirk Bergemann, Yale
Discussant: Regis Renault, Cergy-Pontoise
2:15 pm to 3:15 pm
Advertising Spending and Media Bias: Evidence from Coverage of Car Safety Recalls
Presenter: Ananya Sen, MIT
Discussant: Avi Goldfarb, Toronto
3:15 pm to 3:30 pm
Coffee Break
3:30 pm to 4:30 pm
Budget Management Strategies in Repeated Auctions
Presenter: Santiago Balseiro, Columbia
Discussant: Amin Sayedi, U Washington
4:30 pm
Adjourn