PROGRAM

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Friday, July 1
Auditorium 310

  

8:50Welcome. Ivo Matser, Dean of Executive School, ISM University of Management and Economics, Chairman of the board of NIMA (Netherlands Institute for Marketing)

  

9.00

Randall Lewis (Netflix), Ghost Ads: Improving the Economics of Measuring Ad Effectiveness

 

Discussant: Stephan Seiler (Stanford)

  

09:45

Justin Rao (Microsoft), Firm’s reactions to Public Information in the Advertising Market

 

Discussant: Matt McGranaghan (Cornell)

  

10:30

Coffee break

  

11:00

Carl Mela (Duke University), Online Marketplace Advertising

 

Discussant: Emily Wang (UMass-Amherst)

  

11:45Stephan Seiler (Stanford), The Impact of Earned Media on Demand: Evidence from a Natural Experiment

 Discussant: David Reiley (Pandora, UC Berkeley)

  

12:30

Lunch (Restaurant Medininkai)

  

14.00

Regis Renault (U de Cergy-Pontoise), Passive Internet Search

 

Discussant: Sergei Izmalkov (New Economic School)

  

14.45

Monic Sun (Boston University), Competitive Mobile Targeting

 

Discussant: Andrew Rhodes (Toulouse)

  

15:30

Coffee break + Blitz sessions

 

• Jura Liaukonyte (Cornell)

• Levent Celik (Higher School of Economics)

• Vithala Rao (Cornell)

16:50Adjourn

  

17:00Guided Walking Tour of Vilnius Old Town (starts at ISM, ends at the dinner restaurant).

 

 

18.45Workshop Dinner (Restaurant Lokys)

 

  

Saturday, July 2
Auditorium 310

  

9:00

Anna Tuchman (Stanford/Northwestern), Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

 

Discussant: Alminas Zaldokas (HKUST)

  

09:45

Emily Wang (UMass-Amherst), Demand for "Healthy" Products: False Claims in Advertising

 

Discussant: Elisabeth Honka (UCLA)

  

10:30

Coffee break

  

11:00

David Reiley (Pandora, UC Berkeley), Measuring Consumer Sensitivity to Audio Advertising

 

Discussant: Randall Lewis (Netflix)

  

11.45

Elisabeth Honka (UCLA), Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry

 

Discussant: Anna Tuchman (Stanford/Northwestern)

  

12:30

Lunch (ISM)

  

14.00

Maarten Janssen (University of Vienna), Competitive Quality Signaling and the Cost of False Advertising

 

Discussant: Vaiva Petrikaite (Instituto de Analisis Economica)

  

14.45

Vaiva Petrikaite (Instituto de Analisis Economica), Targeted Advertising and Costly Consumer Search.

 

Discussant: Levent Celik (Higher School of Economics)

  

15:30

Coffee break + Blitz sessions

 

• Emily Wang (UMass-Amherst)

• Monic Sun (Boston University)

• Randall Lewis (Netflix)

16:45

Sergei Izmalkov (New Economic School), Position Auctions with Endogenous Supply

 Discussant: Nathan Larson (American University)

 

 

17:30Adjourn

 

 

18.45Workshop Dinner (Restaurant Dublis)

 

 

  

Information about Lithuania

  

Below you can download the book “Experiencing Lithuania: An Unconventional Travel Guide” for free in various formats (iPhone/iPad compatible, Kindle compatible, and PDF).

• iPad and iPhone compatible format (click on the link directly from your iDevice and choose "Open in iBooks").
   

• Kindle compatible format (click on the link directly from your device and choose "Open in Kindle"; this should work on any device that has a Kindle app).
   

• PDF