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Tuesday, June 30

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9:00 Registration

 

​9:10 - Welcoming Address

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9:15 - Keynote Lecture

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Anindya Ghose (New York University) 

Academic Research in the Courtroom:

How Research on Economics of Advertising Informs Expert Testimony in Big Tech Litigation

 

9:50-10:30  Session I

Nils Wernerfelt (Northwestern) – The Consumer Value of Ad Personalization: Evidence from Meta
Discussant: TBA

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10:30-11:00 Coffee Break

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11:00-12:25 Session II

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Sam Goldberg (Stanford University) -  What is Online Privacy Worth? Evidence from an Information Provision Experiment
Discussant: TBA

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Garrett Johnson (Boston University) – Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment
Discussant: TBA

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12:25-2:20 Lunch

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2:20-4:15 Session III ​

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Maarten Janssen (University of Vienna) – Platform Design and the Digital Cold Start Problem

Discussant: TBA

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Marcel Preuss (Cornell) – Algorithmic Attention and Content Creation on Social Media Platforms

Discussant: TBA

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Wenhao Li (University of Hong Kong) – Information Provision for Complements or Substitutes

Discussant: TBA

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5:30-7:00 Walking Tour of Bucharest

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7:00 Conference Dinner

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Thursday, July 3 

 

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9:00-10:25 Session I

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Clément Bellet (Erasmus) – Gender Representation and Stereotyping: A New Approach Using the Universe of U.S. TV Ads

Discussant: Ali Goli (Rochester)

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Ali Goli (Rochester) – Long or Short? Personalizing Ad Length and Frequency

Discussant: TBA

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10:25-10:45 Coffee Break

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10:45-12:10 Session II

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Andrey Simonov (Columbia University) – Platform Power in News Aggregation
Discussant: TBA

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Caio Waisman (Northwestern) – How Do Intermediaries Shape Labor Market Efficiency? An Equilibrium Model and Experimental Evidence

Discussant: TBA

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12:10-2:10 Lunch 

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2:15-4:15 Session III

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​Klaus Miller (HEC) - Paying for Privacy: Pay-or-Tracking Walls

Discussant: TBA

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Andreea Enache (Stockholm School of Economics) - The Identification of the Impact of Industry-Wide Seasonal Promotion Campaigns on Movie Demand

Discussant: Sylvia Hristakeva (Cornell University) 

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Regis Renault (CY Cergy Paris Université) – Price competition and the content of an entrant’s ad campaign
Discussant: TBA​

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7:30 Dinner 
 

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