ABOUT THE WORKSHOP
The 12th edition of the Workshop on the Economics of Advertising and Marketing was held in Porto, Portugal on on July 1-2, 2019. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, quantitative marketing, and economic theory.
PROGRAM
Location: Rectorate of the University of Porto
Address: Praça Gomes Teixeira, 4099-002 Porto
Monday, 1st July
9:00 – Registration Opens
9:15 - Welcoming Address
9:30-11:00 Session I
Anita Rao (University of Chicago - Booth School of Business), “Deceptive Claims using Fake News Marketing: The Impact on Consumers”
Discussant: Jura Liaukonyte (Cornell University)
W. Jason Choi (Columbia University), “Consumer Funnel Tracking, Privacy, and Advertising Strategies” with Kinshuk Jerath (Columbia University) and Miklos Sarvary (Columbia University)
Discussant: Martin Peitz (Mannheim University)
11:00-11:30 Coffee break
11:30-13:00 Session II
Volker Nocke (University of Mannheim, CEPR, and NBER)
“Collective Reputation”, joint work with Roland Strausz (Humboldt University of Berlin and CEPR)
Discussant: Régis Renault (Thema Université de Cergy-Pontoise)
Joana Resende (CEFUP, Universidade do Porto)
“Competitive effects of product personalization”, joint work with Didier Laussel (Univ. Aix-Marseille)
Discussant: Amparo Urbano (U. Valencia)
13:00-14:30 Lunch
14:30-16:00 Session III
David Reiley (Pandora and UC Berkeley School of Information)
“Measuring the Effects of Audio Advertising: Results from a Field Experiment on Pandora”
Discussant: Julie Holland Mortimer (Boston College)
Matthew Shum (California Institute of Technology)
“Split-second Decision-Making in the Field: Response Times in Mobile Advertising”, joint work with Khai Chiong (University of Texas at Dallas - Naveen Jindal School of Management); Ryan Webb (University of Toronto); Richard Chen (Happy Elements, Inc)
Discussant: David Reiley (Pandora and UC Berkeley School of Information)
16:00-16:30 Coffee break
16:30-18:00 Session IV
Itai Ater (Tel Aviv University)
“Price Transparency, Media and Informative Advertising”, joint with Oren Rigbi (Ben-Gurion University of the Negev)
Discussant: David Ronayne (University of Oxford)
Charles Murry (Boston College)
“Dynamic Pricing and Strategic Delay in the Market for Used Cars.”
Discussant: Brad Shapiro (University of Chicago - Booth School of Business)
19:30 Dinner
Tuesday, 2nd July
9:30-11:00 Session V
David Ronayne (University of Oxford)
“A Theory of Stable Price Dispersion” joint with David Myatt (London Business School)
Discussant: Ricardo Gonçalves (Universidade Católica Porto)
Nathan Larson (American University, Washington)
“Demand for Privacy, selling consumer information, and consumer hiding vs. opt-out”, joint work with Amparo Urbano (U. Valencia) and Simon Anderson (U. Virginia)
Discussant: Paul Belleflamme (Université Catholique de Louvain)
11:00-11:30 Coffee break
11:30-13:00 Session VI
Anna Tuchman (Northwestern – Kellogg)
“Generalizable and Robust TV Ad Effects” joint work with Bradley Shapiro (University of Chicago - Marketing Management) and Günter J. Hitsch
(University of Chicago - Booth School of Business)
Discussant: Matthew Shum (California Institute of Technology)
Julie Holland Mortimer (Boston College)
Demand for Advertising and its Impact on Media Content.
Discussant: Anna Tuchman (Northwestern – Kellogg)
13:00-14:30 Lunch
14:30-16:45 Session VII
Brad Shapiro (University of Chicago - Booth School of Business)
“How and When the Political Cycle Identifies Ad Effect”, joint work with Sarah Moshary (University of Chicago Booth School of Business) and Song
Discussant: Sylvia Hristakeva (UCLA Anderson)
Garrett Johnson (Boston University)
“Regulating Privacy Online: An Early Look at Europe’s GDPR”
Discussant: Anita Rao (University of Chicago - Booth School of Business),
Alexandre de Cornière (Toulouse School of Economics)
“Data and Competition", joint work with Greg Taylor (Oxford University)
Discussant: André Trindade (FGV)
19:30 Casual Dinner
This workshop has been organized in the context of the project NORTE-01-0145-FEDER-028540, supported by Norte Portugal Regional Operational Programme (NORTE 2020), under the PORTUGAL 2020 Partnership Agreement, through the European Regional Development Fund (ERDF) and through national funds by the FCT – Fundação para a Ciência e a Tecnologia. The workshop also benefited significantly from additional financial support from the Luso-American Development Foundation and FCT (project UID/ECO/04105/2019)
