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The anniversary 10th edition of the Workshop on the Economics of Advertising and Marketing was held at the ISET - International School of Economics at Tbilisi State University in Tbilisi, Georgia on July 7-8, 2017. The 10th workshop was also supported by Labex MME-DII research project at University of Cergy-Pontoise. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, marketing, and economic theory.

Simon Anderson (University of Virginia)
Jura Liaukonyte (Cornell University)
Regis Renault (Université de Cergy-Pontoise)


Program in PDF


Friday, July 7
ISET Conference Hall (1st Floor)



08:50    Welcome

09:00    Brad Shapiro (University of Chicago-Booth), Advertising in Health Insurance Markets

Discussant: Jura Liaukonyte (Cornell University)

09:45    Tim Derdenger (Carnegie Mellon University), Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements

Discussant: Anna Tuchman (Northwestern University - Kellogg)

10:30    Coffee break (outside the Conference Hall)

11:00    Greg Taylor (University of Oxford), The Balance of Power in Markets with Competitive and Direct Sales Channels

Discussant: Martin Peitz (University of Mannheim)

11:45    Levent Celik (Higher School of Economics), Manipulative Advertising by a Monopolist

Discussant: Sandro Shelegia (Universitat Pompeu Fabra & Barcelona GSE)  

12:30    Lunch (Keto & Kote Restaurant)

14.00    Roman Chuhay (Higher School of Economics), Word of Mass: The Relationship between Mass Media and Word-of-Mouth

Discussant: Nathan Larson (American University)


14.45   Nathan Larson (American University), Word-of-Mouth Recommendations and Discounts in Consumer Search
Discussant: Roman Chuhay (Higher School of Economics)

15:30    Coffee break + Blitz sessions


  • Garrett Johnson (Northwestern University - Kellogg)

  • David Reiley (Pandora Media & UC Berkeley)

  • Prabirendra Chatterjee (Sabanci University)

  • Arthur Fishman (Bar Ilan University)


17:00    Adjourn

18:45    Workshop Dinner – Tsiskvili Ethno. Meet at ISET at 18:45 for transportation to the restaurant.



Saturday, July 8
ISET Conference Hall (1st Floor)



09:00    Anna Tuchman (Northwestern University - Kellogg), Complementarities in Consumption and the Consumer Demand for Advertising

Discussant: Tim Derdenger  (Carnegie Mellon University)

09:45    David Reiley (Pandora, UC Berkeley), Measuring Consumer Sensitivity to Audio Advertising

Discussant: Garrett Johnson (Northwestern University - Kellogg)

10:30    Coffee break (outside the Conference Hall)

11:00    Garrett Johnson (Northwestern University - Kellogg), The Online Display Ad Effectiveness Funnel & Carry-Over: A Meta-study of Predicted Ghost Ad Experiments

Discussant: David Reiley (Pandora, UC Berkeley)

11.45    Simon Anderson (University of Virginia), The "Sheening" Model of Product Attribute Advertising

Discussant: Brad Shapiro (University of Chicago)

12:30    Lunch (Keto & Kote Restaurant)

14.00    Prabirendra Chatterjee (Sabanci University), Sponsored Content Advertising In a Two Sided Market

Discussant: Regis Renault (Thema Université de Cergy-Pontoise)

14.45    Sergei Izmalkov (New Economic School), Spatial Competition with Intermediaries

Discussant: Greg Taylor (University of Oxford)

15:30    Coffee break + Blitz sessions


  • Brad Shapiro (University of Chicago – Booth)

  • Anna Tuchman (Northwestern University - Kellogg)

  • Arthur Fishman (Bar Ilan University)

  • Roman Chuhay (Higher School of Economics)


17:00    Adjourn


19:30    Workshop Dinner. Restaurant Sirajkhana

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