ABOUT THE WORKSHOP

The anniversary 10th edition of the Workshop on the Economics of Advertising and Marketing was held at the ISET - International School of Economics at Tbilisi State University in Tbilisi, Georgia on July 7-8, 2017. The 10th workshop was also supported by Labex MME-DII research project at University of Cergy-Pontoise. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, marketing, and economic theory.

Organizers:
Simon Anderson (University of Virginia)
Jura Liaukonyte (Cornell University)
Regis Renault (Université de Cergy-Pontoise)

PROGRAM

Program in PDF

 

Friday, July 7
ISET Conference Hall (1st Floor)

 

 

08:50    Welcome

09:00    Brad Shapiro (University of Chicago-Booth), Advertising in Health Insurance Markets

Discussant: Jura Liaukonyte (Cornell University)

09:45    Tim Derdenger (Carnegie Mellon University), Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements

Discussant: Anna Tuchman (Northwestern University - Kellogg)

10:30    Coffee break (outside the Conference Hall)

11:00    Greg Taylor (University of Oxford), The Balance of Power in Markets with Competitive and Direct Sales Channels

Discussant: Martin Peitz (University of Mannheim)

11:45    Levent Celik (Higher School of Economics), Manipulative Advertising by a Monopolist

Discussant: Sandro Shelegia (Universitat Pompeu Fabra & Barcelona GSE)  

12:30    Lunch (Keto & Kote Restaurant)

14.00    Roman Chuhay (Higher School of Economics), Word of Mass: The Relationship between Mass Media and Word-of-Mouth

Discussant: Nathan Larson (American University)

 

14.45   Nathan Larson (American University), Word-of-Mouth Recommendations and Discounts in Consumer Search
Discussant: Roman Chuhay (Higher School of Economics)

15:30    Coffee break + Blitz sessions

 

  • Garrett Johnson (Northwestern University - Kellogg)

  • David Reiley (Pandora Media & UC Berkeley)

  • Prabirendra Chatterjee (Sabanci University)

  • Arthur Fishman (Bar Ilan University)

 

17:00    Adjourn

18:45    Workshop Dinner – Tsiskvili Ethno. Meet at ISET at 18:45 for transportation to the restaurant.

 

 

Saturday, July 8
ISET Conference Hall (1st Floor)

 

 

09:00    Anna Tuchman (Northwestern University - Kellogg), Complementarities in Consumption and the Consumer Demand for Advertising

Discussant: Tim Derdenger  (Carnegie Mellon University)

09:45    David Reiley (Pandora, UC Berkeley), Measuring Consumer Sensitivity to Audio Advertising

Discussant: Garrett Johnson (Northwestern University - Kellogg)

10:30    Coffee break (outside the Conference Hall)

11:00    Garrett Johnson (Northwestern University - Kellogg), The Online Display Ad Effectiveness Funnel & Carry-Over: A Meta-study of Predicted Ghost Ad Experiments

Discussant: David Reiley (Pandora, UC Berkeley)

11.45    Simon Anderson (University of Virginia), The "Sheening" Model of Product Attribute Advertising

Discussant: Brad Shapiro (University of Chicago)

12:30    Lunch (Keto & Kote Restaurant)

14.00    Prabirendra Chatterjee (Sabanci University), Sponsored Content Advertising In a Two Sided Market

Discussant: Regis Renault (Thema Université de Cergy-Pontoise)

14.45    Sergei Izmalkov (New Economic School), Spatial Competition with Intermediaries

Discussant: Greg Taylor (University of Oxford)

15:30    Coffee break + Blitz sessions

 

  • Brad Shapiro (University of Chicago – Booth)

  • Anna Tuchman (Northwestern University - Kellogg)

  • Arthur Fishman (Bar Ilan University)

  • Roman Chuhay (Higher School of Economics)

 

17:00    Adjourn

 

19:30    Workshop Dinner. Restaurant Sirajkhana