ABOUT THE WORKSHOP
The anniversary 10th edition of the Workshop on the Economics of Advertising and Marketing was held at the ISET - International School of Economics at Tbilisi State University in Tbilisi, Georgia on July 7-8, 2017. The 10th workshop was also supported by Labex MME-DII research project at University of Cergy-Pontoise. The idea of the workshop is to bring together people doing frontier research on advertising, drawing from empirical IO, marketing, and economic theory.
Organizers:
Simon Anderson (University of Virginia)
Jura Liaukonyte (Cornell University)
Regis Renault (Université de Cergy-Pontoise)
PROGRAM
Friday, July 7
ISET Conference Hall (1st Floor)
08:50 Welcome
09:00 Brad Shapiro (University of Chicago-Booth), Advertising in Health Insurance Markets
Discussant: Jura Liaukonyte (Cornell University)
09:45 Tim Derdenger (Carnegie Mellon University), Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements
Discussant: Anna Tuchman (Northwestern University - Kellogg)
10:30 Coffee break (outside the Conference Hall)
11:00 Greg Taylor (University of Oxford), The Balance of Power in Markets with Competitive and Direct Sales Channels
Discussant: Martin Peitz (University of Mannheim)
11:45 Levent Celik (Higher School of Economics), Manipulative Advertising by a Monopolist
Discussant: Sandro Shelegia (Universitat Pompeu Fabra & Barcelona GSE)
12:30 Lunch (Keto & Kote Restaurant)
14.00 Roman Chuhay (Higher School of Economics), Word of Mass: The Relationship between Mass Media and Word-of-Mouth
Discussant: Nathan Larson (American University)
14.45 Nathan Larson (American University), Word-of-Mouth Recommendations and Discounts in Consumer Search
Discussant: Roman Chuhay (Higher School of Economics)
15:30 Coffee break + Blitz sessions
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Garrett Johnson (Northwestern University - Kellogg)
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David Reiley (Pandora Media & UC Berkeley)
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Prabirendra Chatterjee (Sabanci University)
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Arthur Fishman (Bar Ilan University)
17:00 Adjourn
18:45 Workshop Dinner – Tsiskvili Ethno. Meet at ISET at 18:45 for transportation to the restaurant.
Saturday, July 8
ISET Conference Hall (1st Floor)
09:00 Anna Tuchman (Northwestern University - Kellogg), Complementarities in Consumption and the Consumer Demand for Advertising
Discussant: Tim Derdenger (Carnegie Mellon University)
09:45 David Reiley (Pandora, UC Berkeley), Measuring Consumer Sensitivity to Audio Advertising
Discussant: Garrett Johnson (Northwestern University - Kellogg)
10:30 Coffee break (outside the Conference Hall)
11:00 Garrett Johnson (Northwestern University - Kellogg), The Online Display Ad Effectiveness Funnel & Carry-Over: A Meta-study of Predicted Ghost Ad Experiments
Discussant: David Reiley (Pandora, UC Berkeley)
11.45 Simon Anderson (University of Virginia), The "Sheening" Model of Product Attribute Advertising
Discussant: Brad Shapiro (University of Chicago)
12:30 Lunch (Keto & Kote Restaurant)
14.00 Prabirendra Chatterjee (Sabanci University), Sponsored Content Advertising In a Two Sided Market
Discussant: Regis Renault (Thema Université de Cergy-Pontoise)
14.45 Sergei Izmalkov (New Economic School), Spatial Competition with Intermediaries
Discussant: Greg Taylor (University of Oxford)
15:30 Coffee break + Blitz sessions
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Brad Shapiro (University of Chicago – Booth)
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Anna Tuchman (Northwestern University - Kellogg)
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Arthur Fishman (Bar Ilan University)
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Roman Chuhay (Higher School of Economics)
17:00 Adjourn
19:30 Workshop Dinner. Restaurant Sirajkhana